Happy Camper Series – Go Big for Happiness Following the heart’s desire, we let our rushes take control of our actions like a dart flying toward its destination. We follow our hearts out of the door and into the world....

Jungle Series – Be in Flow and Breathe as one with Nature Our latest series, Jungle, frees you from life’s burdens. Doughnut always strives to be part of the solution, not the problem. Jungle continues our mission of re-creating with...

Reborn Series – A Commitment to the Environment Overconsumption has led exploitation of natural resources reaching or nearing a peak. To change the game by moving away from selling backpacks made from precious virgin raw materials, our designers reformed Doughnut’s...

DESCRIPTION Transformed from our best selling ‘Macaroon’ style. Macaroon Mini is the true definition of Light and essential.

DESCRIPTION Transformed from our best selling ‘Macaroon’ style. Macaroon Mini is the true definition of Light and essential.

DESCRIPTION Grace Series  A Little Bit of Heaven on EarthDoughnut presents our classic Macaroon Mini updated with shiny metal buckles and satin ribbon with printed Cupid pattern, giving you a little bit of heaven on earth. This series will add...

DESCRIPTION Pastel Series backpacks, the romance of girl. We add 4 pastel colors to the classic and hot items Macaroon, Macaroon Mini, Montana and Montana Mini, meeting the wishes of girls who like fantasy.

In 2025, Doughnut celebrates its 15th anniversary! To mark this occasion, we have established the "Small Wins Club" to celebrate this little milestone together with everyone. Here, Doughnut encourages all your small achievements, serving as your emotional value provider and...